

Mr Gilbert Cheah is a writer, strategic brand consultant and former media executive whose work spans heritage, popular culture, television and publishing. For school leaders and educators, his storytelling offers a lens for stakeholder engagement: connecting people through shared experiences, meaningful narratives and a sense of identity.
Commissioned by the Singapore Tourism Board, Gilbert authored Street of Singapore: The Remaking of Orchard Road. He also contributed to Chew Boon Lay: A Family Traces Its History, documenting his ancestor’s life and legacy. These works offer starting points for conversations about how stories can communicate change, preserve institutional memory and strengthen community connections.
His storytelling extends to television and immersive exhibitions. He served as co-head writer for a season of Mediacorp Channel 5’s Heartlanders and was appointed writer for Singapop!, the 2025 ArtScience Museum exhibition curated by Dick Lee. Spanning music, fashion, film and art, the exhibition provides a reference point for engaging diverse audiences through cultural touchpoints.
A Boston University communication graduate and Yale Publishing Course alumnus, Gilbert began his career at Bostonia magazine. He later served as Vice President at SPH MediaWorks and Managing Director of Edipresse Media Singapore, bringing experience across editorial development, audience engagement and media leadership to his work.
Course Code: GC12527
Topic: Quiet Influence: Persuasion Through Rapport and Language
Presenter(s): Mr Gilbert Cheah
Date(s): 12 May 2027, Wednesday
Time: 9.00 am to 5.00 pm
Venue: Orchard Hotel or otherwise to be advised
Closing Date: 25 March 2027, Friday
Workshop Fee: S$350.00 per participant, and the fee is subject to GST.
Please get in touch with Joseph Loy by email at joseph@pai.sg or tel: 6363 0330 if you require further information.