Joel has more than 15 years of experience as an innovator and problem-solving practitioner. He is trained in Design Thinking, Service Design, Change Management and Behavioural Insights. He applies his knowledge to help organisations deliver higher quality services to their clients; diagnose and solve systemic issues creatively to enhance operations; and surge ahead of the competition through opening blue ocean markets. Joel is the Inventor and Master Trainer for the proprietary GRASP™ methodology that combines Design Thinking with Behavioural Insights and Lean Processing principles into a holistic problem-solving and innovation toolkit.